Prime believes that culture-related businesses are intellectual properties and the engine to lead people into the 21st Century.
Thus, Prime aims to uplift the cultural level of Korea by fostering a sound leisure culture, meeting customers' various cultural needs and setting new trends with high-end cultural products.


"Prime's new shopping mall, AvaTar, popular with the young and fashionable, leads in modernizing the atmosphere of Myeong-dong, Seoul. Holding Prime always offers the newest fashion and meticulous customer service, to ensure a pleasant shopping experience."