The letter mark of ‘Prime’ expresses the corporate image of dynamics, progressive spirit, and innovation, which represents the image of ‘Prime’ as well as corresponds to the global marketing strategy and take-off to be a leading group. In order to highlight continuous technology development and advantages of state-of-the-art technologies, blue and green colors are used. The company abstracts the corporation creating affluent future based on this image.

The company has been engaged in construction and development since 1975. It started to use the trade name “Prime” when it established the Prime Industry in August 18, 1998.
Prime means “the most important” and “of the very best”, and we named it with aspiration to create the best value.

The signature is used in delivering right image of ‘Prime' and maintain consistency by increasing visual recognition in order to unify corporate image.

The colors are applied in the letter mark and the log type which create unique image of ‘Prime' to play an important role in delivering corporate image.
The colors of signature are also expressed uniformly in all the media and maintain correct color tone, brightness and saturation to play an important role in establishing the identity.